Redbox needed to evolve their brand voice to speak to a more mature audience while maintaining the existing playful elements. The goal of the redesign was to create a style guide for the brand that was fun, contained approachable designs, and followed a clear set of rules and maintained consistency across emails, kiosk, and print.
I was a member of the team that developed the new look for Redbox, and continued with the project through the creation of the style guide. The final book provided specific easy to follow rules, that Redbox could use across any platform. Below you can find several pages from the Redbox book. To see or learn more just send an email:firstname.lastname@example.org