National Geographic Society was looking for a campaign to boost membership. The idea behind the campaign was that by joining the society, members would gain direct access to the National Geographic Explorers. National Geographic wanted different magazine ads for each of their explores. I worked on several layouts for Conrad Anker, a well-known climber. While these ads never went into production I liked the direction of these ads and wanted to share them with you.
In addition to the magazine ads, I also designed interactive banner ads. The banner ad that went into production was very similar to the layout shown here. It was produced at 160x600px, 257x90px 300x250px and 728x90px.
Client:National Geographic Society
Services:Print and Interactive