FU Week on Investigation Discovery

Investigation Discovery was creating an anti-Valentine’s Day stunt called Forget You Week leading up to the premier of the Valentine’s Day Promotional Show, "50 Ways to Leave your Lover." The ask was to create a promotion that would get viewers excited for “FU Week” similar to the way Discovery Channel viewers look forward to Shark Week. We created a campaign look that was used for both on-air and online. I was the art director on this project, helping to create the set for the shoot and the overall feel of the final spots.

Client:Investigation Discovery

Services:Design, Video, Art Direction