HGTV Gingerbread Stunt

HGTV branded their whole network with a gingerbread theme for the holiday season. I helped develop a look for their on screen graphics, including everything from lower-thirds to end-pages. The best part of this project was creating the Network Id’s (See Video at bottom of page), which required the baking and decorating of actual gingerbread cookies. I somehow managed to avoid a stomachache despite the amount of cookies I sampled while organizing a stop motion photo shoot, in which actual cookies were used to form the HGTV logo. I was responsible for everything from the logistics of the shoot, to art direction, through to execution. This was by far one of my favorite projects I have worked on, but what can I say- I'm known for my sweet tooth!

Client:HGTV

Services:Branding, Video