Destination America Network ID

Destination America came to Viewpoint looking for a whole network redesign. While the company delivered everything from a new logo to an on-air look, I was specifically involved with the production of the live action Network ID. I helped to organize the shoot and the art direction. I participated in the actual cooking and photographing of the reveal of the Destination America Logo. One of the unique components of this shoot was the creation of the Destination America plate. I applied a special sticker to a white plate, so that the logo would not have to be added in post maintaining the authentic look of the whole spot.

Client:Destination America

Services: Video, Art Direction