Clarks Product Videos

Each season Clarks creates just over 100 videos to be featured on the product pages of the website to help consumers convert. We have found in the last several years that products with a support video sell a 3x the rate of products without videos. As the art director for Clarks on these videos I worked with our video vendor Invodo to create the visual direction, and over all feel of the videos. I helped to cast the talent, select hair and wardrobe, and was on set monitoring movement and overall feel of the videos. After the shoot I over saw the post production process, working to finalize the edits and the look of the added graphics.

Client:Clarks USA

Services:Design, Video, Art Direction